Unreliable Klout
I’m a big fan of Klout and their attempt to measure people’s individual influence on the internet. I think marketers can begin to do interesting things when they have access to this information. However when the scores are unpredictable, it isn’t going to work. The above chart shows my Klout score jumping 12+ points to just over 52 within 24 hours. Klout also says Robert Scoble — a tech journalist — is more influential than Obama. I highly doubt that.